Reading List

Amp It Up

Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

Frank Slootman

Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

Geoffrey A. Moore

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Eric Ries

Understanding Virtual Reality

Interface, Application, and Design

Morgan Kaufmann

Sketching User Experiences

Getting the Design Right and the Right Design

William Buxton

Collaboration 2.0

David Coleman

Rework

Jason Fried

Don't Make Me Think, Revisited

A Common Sense Approach to Web Usability

Steve Krug